Sales Operations Manager (Salesforce)

Reports to: CEO

About Us:

We are a rapidly growing online schooling business, reinventing education through personalised, tech-enabled learning. As we scale globally—both online and through physical hybrid centers—we’re building a high-performance commercial team to drive acquisition and retention of students across multiple markets.

We’re looking for a Salesforce Operations Manager who will be the engine behind this growth: a systems thinker who thrives in fast-paced environments, uses data to drive performance, and brings the kind of rigor that transforms good sales teams into great ones.

Key Responsibilities:

Sales Strategy & Execution

• Design, implement, and continuously improve sales processes for both new enrollments and student retention, ensuring alignment with business objectives.


• Collaborate with leadership to refine go-to-market strategies and support rollouts in new territories.


• Identify pipeline gaps, forecast risks, and present actionable insights to sales and leadership teams.

Data, Reporting & Forecasting

• Build and maintain real-time dashboards and reporting tools to track KPIs across new sales and retention funnels.


• Analyse trends in lead conversion, sales rep performance, churn risk, and customer behaviour to drive proactive decision-making.


• Provide weekly, monthly, and ad hoc reports to management with strategic recommendations.

Salesforce & Tech Stack Management

• Own the configuration, optimisation, and daily management of Salesforce as the central sales platform.


• Ensure CRM data integrity, implement automation workflows, and support system integrations with marketing and customer success tools.


• Champion user adoption across the sales team and conduct regular training and support.

Process Compliance & Quality Assurance

• Monitor sales reps’ adherence to defined sales processes and communication protocols.


• Implement quality assurance checks to ensure communication with prospective and current students reflects our brand values and tone.


• Support the CEO in identifying performance issues and coaching opportunities.

Enablement & Innovation

• Introduce and embed best-of-breed tools, methodologies, and practices into the sales operation.


• Research and recommend improvements in sales workflows, lead management, and customer journeys.


• Stay informed on industry trends, especially in EdTech and hybrid/online education models, to maintain our competitive edge.

About You:

Must-Have Skills & Experience:

• 5+ years in Sales Operations, Revenue Operations, or a related role in a scale-up or fast-growth environment.


• Proven experience in managing both acquisition and retention sales processes.


• Advanced proficiency with Salesforce—including reporting, dashboards, automation, and integrations.


• Highly analytical with strong Excel/Google Sheets skills and experience in CRM and sales analytics.


• Strong communicator with an eye for tone and quality in customer-facing communication.


• Process-oriented mindset with attention to detail and commitment to operational excellence.


• Able to assess and optimize ROI of sales campaigns and retention initiatives

Preferred Qualifications:

• Bachelor’s degree in Business, Sales, Operations, Analytics, or similar.


• Salesforce Certified Administrator or Advanced Administrator preferred


• Experience in online education, EdTech, or subscription-based services.


• Familiarity with additional tools like, HubSpot, Intercom, Aircall, or Looker/Tableau.

What You’ll Get:

• The opportunity to shape the sales backbone of a mission-driven, global education company.


• A fast-paced, collaborative environment where your work has direct impact.


• Flexibility, autonomy, and the support to grow with the business.


• A team that values innovation, execution, and continuous learning.